Boutiqaat
How Boutiqaat transformed their customer experience with Pair.
“Pair has transformed how we connect with our customers. Every interaction feels personal and on-brand.”
Abdulwahab Alessa
Founder & Chief Executive Officer, Boutiqaat
The challenge
As the leading beauty and fashion e-commerce platform in the Middle East, Boutiqaat serves millions of customers across the GCC region. With a rapidly growing customer base and an expanding product catalog, the team faced mounting pressure to deliver personalized, responsive support at scale while maintaining the premium brand experience their customers expect.
The Pair solution
Pair deployed AI agents that understand Boutiqaat's product catalog, customer preferences, and brand voice. The agents handle product recommendations, order tracking, returns, and beauty consultations in both Arabic and English, ensuring every interaction feels personal and on-brand. Integration with Boutiqaat's existing systems enables the agents to access real-time inventory and customer history for truly contextual conversations.
Results
78%
Reduction in average response time
4.8/5
Customer satisfaction score
3x
Increase in support capacity without additional headcount
See what Pair can do for retail
Learn how leading retail companies are using AI agents to transform their customer experience.
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